Tally, as an organisation, has gone through a roller coaster ride- right from being a start-up to a market leader, to seeing a meltdown in product pricing. It has several future goals and the main one is to become a 5,000 crore company in the near future. Bharat Goenka, the founder of Tally Solutions – India’s largest company in the accounting software domain has great ambitions. The company intends to surpass $2 billion in revenues by the completion of FY 16-17 at a growth rate that might make other start-ups to think.

Growing twenty times in few years’ time might come across as an unreasonable dream; however, the ambition to do so is perhaps more of a product of Tally’s unrealised ambitions than a statement of overconfidence. After a long road dented with struggle, success and then some huge mistakes, Tally seems to have discovered itself and sees no reason why it shouldn’t take the open road ahead in an alarming speed. The company’s founder seems to be clear on his priorities for the company this time around. According to him it’s quite easy to make money but not that simple to create an impact and if the company succeeds in doing so, it’s natural that the money will flow in.

Tally’s flagship software, ERP 9, is widely considered the best accounting package available to businesses today. Its ease of use and capability to impart real time information access, thus allowing up-to-date cash flow analysis and offering capability to better understand the numbers behind a business on an ongoing basis are what make Tally unique in India. Today, its product has an 80% market share and as per Mr Goenka, manual book keeping is the only competition. Though financial accounting is a global product, it’s extremely unique for every market.

According to experts, the accounting standard and rules in India are quite different and they change very fast as well. One of the biggest benefits Tally possesses is the understanding of the regulatory environment in the country and the fact that they update their products with great frequency. The other big benefit for Tally ERP is its strong network of partners, who actually go and sell their products in the market. Expert opine that for any global company to succeed in India, wherein lot of small businesses require to have individuals coming and selling and getting their products installed, this is a tough act to follow.

Going Forward

Tally primarily sells its products under two brands; Tally and Shoper. The company has introduced its latest version Tally ERP 9 that has been extremely successful. Going forward, it has also identified an area of opportunity, majorly ‘supply chain visibility’; looking to harness its wide reach to offer the last mile connectivity to small and mid-sized organisations.

For Tally to go past the growing completion and hit the aimed $2 billion mark, it needs to get back to the things that made it successful in the first place, which is innovation and unmatched work ethics.

Riyaz Tamboli is a Director at Antraweb Technologies Pvt. Ltd, a leading provider of Tally ERP 9 Software and support. Antraweb is a Master Tally Solutions’ partner with over 20 years of experience in providing Tally services including integration, customization, providing mobile apps, add-ons and more. His knowledge and experience has been instrumental in developing customized solutions for various businesses. Organizations can benefit from implementing Tally ERP 9 for their business and can download it from website.

This construction bond is the title given to a kind of surety bond that has been made to come into use by investors in projects related to construction. This step has mostly been taken to provide a certain kind of protection against a very severe kind of event taking place that can cause a certain kind of hindrance or failure in the completion of the project, the reason behind it being the insolvency of the builders or the inefficiency of the job to meet ends with the specifications of the contract.

Usually you will notice the existence of three kinds of parties in a construction bond, namely they are the party that has a hand behind the building of the project, the eventual owners and then finally you have the surety company that has got the back of the bond.

As for the types, this kind of bond contains three types; let us have a look at the list:

• THE BID BONDS

In situations where as the expected honor and respect for the bid by the principal which in this case might be the contractor is not met, this bid bond comes into the picture where it provides protection to the owner of the project. The obligee held under the existence of this bond in this case is the owner and he absolutely has the rights to sue the surety and the principal if he wills to in order to establish the enforcement of the bond. In case the principal refuses to extend any kind of honor to the concerned bid, then he takes the responsibility of being liable for any kind of additional costs that might surface.

• THE PERFORMANCE BONDS

This performance bond is used to provide a kind of assurance or rather guarantee by the contractor or the principal. This guarantee talks about the completion of the contract in full accordance with its respective terms. IF under any circumstances, the principal is seen to be facing defaults, the owner holds the right of calling upon the surety to ensure that the contract meets its completion. In that case, the surety will have no other choice but to hand over the contract to a new designated contractor.

• THE PAYMENT BONDS

This is the kind you head to when you need all your payments to be guaranteed, the payments that have been lying under the due tag to subcontractors and some other from the mentioned principal. The subcontractors and the suppliers are the ones who qualify as the beneficiaries for the payment bond. This bond proves to be of a tremendous benefit to the owner especially, the reason being that it comes as a substitute to the mechanic’s liens as a non-payment remedy.

Financial technology (also referred to as FinTech) is the use of innovative technology to deliver a wide range of financial products and services. It is intended to facilitate the multi-channel, convenient and fast payment experience for the consumer. This type of technology is effective in many different business segments, such as mobile payments, investment management, money transfer, fund-raising and lending.

The rapid growth of financial technology has been very beneficial for consumers worldwide, such as the ability to serve customers that were not previously attended to, a reduction in costs, and an increase in competition.

Let’s take a look at a few of the benefits related to financial technology:

Better payment systems – this type of technology can make a business more accurate and efficient at issuing invoices and collecting payment. Also, the more professional service will help to improve customer relations which can increase the likelihood of them returning as a repeat buyer.

Rate of approval – many small business ventures are starting to use the alternative lenders like those involved in financial technology because it has the potential to increase accessibility and speed up the rate of approval for finance. In many situations the application process and time to receive the capital can be completed within a period of 24 hours.

Greater convenience – the companies involved in financial technology make full use of mobile connectivity. This can significantly increase the number of people who can access this type of service and also increase the efficiency and convenience of transactions. With consumers given the option to use smartphones and tablets to manage their finances, it is possible for a business to streamline its service and provide a better all-round customer experience.

Efficient advice – many of the latest systems rely on robo-advice to give people guidance on their finances. This can be a very quick and low-cost option to get useful information on investments, as well as to limit a person’s exposure to risk. However, this type of service won’t be able to give the most in-depth advice that would come from a professional adviser.

Advanced security – Using the latest security methods is necessary to ensure more people are confident in using this type of financial service. The need to harness the latest mobile technologies has resulted in a major investment in security to ensure customer data is kept safe. A few of the latest security options used by those in this sector include biometric data, tokenization and encryption.

I started learning about affiliate marketing several years ago. I had bought a digital product in the form of an eBook from eBay. It seemed like a good business model straight away since the sales were automated, and the product could be downloaded instantly. I looked to do the same thing and created a few of my own eBooks to sell online. However, I struggled for a number of reasons.

But the thought of an automated business system never went away. I continued to look into the idea and this led me to the business model of affiliate marketing.

Affiliate marketing is a form of referral based marketing which rewards the affiliate for a sale made on someone else’s website. Anyone can learn how to become an affiliate marketer. What drew me to affiliate marketing was the potential to work for myself from my laptop, without the need to actually handle products or even speak to any customers!

It was also the sheer scale of potential to earn income from digital sales worldwide.

In the first instance, after I created an eBook myself, I couldn’t get anyone to see my content. I figured people would just buy from a website once I had thrown it into the ‘cyberspace’ of the internet world. I suspect many people make this same incorrect assumption.

The truth was a little hard to bear after a number of failed attempts to promote digital products online. However, my first success came after selling a website building program I had used. I created a free blog from a site called hubpages.com. I wrote about the product and created a product review. This is a simple strategy which many affiliate marketers use to make money on the internet. It works if they can get their content seen by the right audience.

My first sale only made me $40 though but at the time it was huge for me. It was a breakthrough which spurred me on to keep going. For me, it wasn’t just $40. It was the future of my earning potential and the ability to earn from the internet without a boss or a crummy job; something which I was desperate to escape having to do!

Nothing much happened after I made my initial sale. I went from one strategy to another and kept getting distracted by shiny objects which promised more money for less work! It wasn’t until I discovered high ticket affiliate programs that thing really stepped up a gear for me.

Within a few months of joining a high ticket program, I was able to make two high ticket sales after advertising on Facebook. It was absolutely amazing and I thought I’d made it! I rested on my laurels though and because I didn’t have a steady income at the time, I pulled the money out, not even thinking about continuing the marketing.

After that I spent all my time focused on content marketing for a while. Content marketing is a pretty slow strategy but I did get some results from it. It was much, much slower though than the paid marketing I had done previously.

Until I had gained some more confidence in what I was doing, I hadn’t put more money into paid marketing strategies again. When I eventually did, I had another major success. High ticket programs can give you huge commissions, depending on how you position yourself in a business system. Products valued up to $20,000+ can earn you 40% commissions on a single sale.

I had a range of these products within my sales funnel but I didn’t have the right mindset or knowledge to trust the journey I was on! I was too scared to spend money on advertising for quite some time. When this changed, so did my business – dramatically for the better.

The power of subscription products also suddenly came into my awareness. Although I had this sales funnel, I didn’t understand it for a long time. It is ‘geared’ to pay you in multiple ways. Subscriptions are just one strategy which can pay you again and again for work done previously.

With subscription products, you sell something once, and it pays you an income – potentially for life. Even a small subscription commission month in month out, can be far better than the odd sale here and there of a much more valuable product. Over time, and as your number of memberships grows, your income grows too.

Multi-tier sales are another feature of the best high ticket affiliate programs. With multi-tier, you can earn commissions based on the sales of your referrals. This means that if you sell membership products of a certain business system, your members sales count as your own and you get a percentage of the commission.

Up-sells are another component of a good high ticket sales funnel. A good sales funnel will have a range of products which you can earn commissions on. You don’t need to sell every product personally because an in-house sales team will do this for you. Simply refer people into your sales funnel and let the funnel do the work.

As an affiliate marketer, your main focus is on marketing. With the right business model, you can earn in multiple ways for having referred customers to useful products and services which will be of value to them.

My journey to find the high ticket affiliate programs was a long one filled with a lot of failures! I tried selling smaller valued products in a variety of different ways. I used organic content marketing strategies and paid strategies to market products. But it wasn’t until I discovered the right business model that things changed for me.

With a good business model you can have more confidence in your marketing strategies. With the right training and mindset, you can accomplish a lot more in a shorter time period.

So, if you want to be an affiliate marketer, I would recommend looking at high ticket affiliate marketing. It is still a business and like any business it takes hard work and motivation to keep going and to make it work. But it takes the same amount of work to fail many times if you face in the wrong direction from the start!

WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

THE NECESSITY OF CONTENT MARKETING

Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

STATEGY FOR CONTENT MARKETING

Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

VARITIES OF CONTENT

Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

People across the globe are turning their fortunes by undertaking make money writing jobs. Presently, these jobs are available in numerous formats. Depending upon your experience, expertise and knowledge, you can earn enough to sustain your lifestyle. In fact, many are choosing this as a nice career options as it offers great money and freedom to write on your niche topic. Here, you get an opportunity to write on different topics for different lengths.

Adhere to these 5 tips if you wish to be in this field:

Tip 1

Display Your Ability And Talent

If you wish to earn the appreciation of your readers, it is better to exhibit your true ability and latent. You can accomplish this simply by adopting an unique writing approach. For instance, you can imbibe the writings with your personal happenings in life. Likewise, you can go about injecting some element of humor in your writings. This flexibility is definitely a bonus as traditional forms do not give you this privilege.

Tip 2

Choose Your Niche Topic Judiciously

Remember – not all writers succeed in this field. This is partly because they make an unwise decision while selecting the niche topic. Depending upon what you choose, the length of your write-ups will vary. For instance, if you are writing in a technology blog, the post ought to be of 300-350 words. Similarly, if it is a non-technology blog, it can vary from 500-1000 words. This is why selecting your niche wisely can make or break your fortunes. It is the length of the posts that determine the quantum of hours you have to devote in make money writing projects.

Tip 3

Make The Best of Your Abilities

Today, writers are writing posts /articles for their individual blogs as well as on behalf of other website owners. In case of later option, you can earn by ‘selling’ articles written by you. let us not forget, there are thousands of websites in the cyberspace. Website owners are on constant look out for writers who can writer fresh content on their behalf. This clearly means if you have the abilities in you, earning large sum of money is quite possible.

Tip 4

Network With Others

There is a cut-throat competition in the online content industry. In order to outwit their rival competitors, web owners are ready to pay more for fresh content. They prefer so as it helps their websites to earn top ranking in search engines. Therefore, if you create a better network it enhances your chances to market your writing product. Networking helps to spread word about you. When you get any opportunity, just grab it and make the most of it.

Tip 5

Have Patience

If you are a beginner in this field, you can expect great pay. However, with time you become more experienced and established. This will give you an upper hand when it comes to bargaining power for the price. In fact a lot of writers are earning fulltime having spent few years in this field as a part-timer. Needless to say, it does take some time to establish this reputation and goodwill in make money writing field. You can easily achieve it provided you have loads of patience.

1. How to Reach WordPress Store Owners?

So you want to reach the world of WordPress owners of stores. You can reach owners on WordPress fairly quickly by typing the words WordPress Store on the search engine within WordPress itself. You then get a drop-down list of all the stores available on WordPress.

Once you get the drop down list, you can then find your particular niche of stores that you want to target and attract and begin to build a system to become very attractive to these particular entrepreneurs.

2. Attract Store Owners

Becoming attractive to online shop owners on WordPress will require research. To connect with only those people that own stores will mean being able to provide store-owners with something they will need.

Knowing what the most important objective is to them will go a long way towards keeping you within their circle and attracting more like-minded clients. Posting news articles and the latest updates on pertinent topics for store-owners such as articles like Generate Online Sales Faster will go a long way.

3. The Main Objective

No matter what age, location or demographic they belong to, most owners have one thing in mind and that is to generate sales. Getting their products moving out the virtual door is the main goal. This is, after all, what will generate cash and keep business running with the passage of time.

Knowing that this is the objective of store owners will help you zero-in on what you can provide them.

Having a product or service that will get products of WordPress store owners moving out the virtual door is what will get you more clients.

4. Get The Word Out

To reach WordPress owners of stores, you can connect to your niche’s online influencers and begin to get the word out to store owners about a product, feature, app or service you plan to offer. It is not unlike reaching actual customers. The difference is that your customers or potential clients happens to be entrepreneurs on WordPress.

It helps to think of it as having a regular marketing strategy for normal customers except that the particular audience you have in mind happens to be people that own a WordPress store.

Building a relationship with these professional store owners can be done using the outreach possible by influencers. Subscribe to blogs, follow them on social media accounts and be specific about your target store-owner. You can also comment on blog posts, respond to updates on Facebook and even tweet back on Twitter.

The point is that you need to get into their circle of influence and within their radar to get noticed and build credibility as a service or product provider.

5. Blogging Helps

To attract the store-owning clientele on WordPress, it helps to have a blog. Posts like Top Ten Tips for WordPress Store Owners will be sure to catch their attention. You can even include tweets and posts you have done on other sites to gain credibility even further.

6. Build A Relationship

Most WordPress store owners are in it for the long run. For the most part, each store owner would have carefully put together a social media integrated strategy to advertise and promote their site and products. They will usually have more than a few traffic-generating techniques that they are putting into action.

As a way to attract entrepreneurss, you will need to put something similar into play. Plan a strategy of integrated marketing and traffic generation. The difference is that your particular traffic happens to be those people that own a store on WordPress.

Building a long term relationship will mean consistently keeping in touch, providing services and seller-products they are interested in and new methods of attracting customers that they will want to jump on. Being ahead of the game really is the key. Remember, their sole purpose of existence is to get products moving out of their store.

If you can prove that you can consistently help them generate sales with what you provide, you can be sure to build a long-term relationship with each store owner you connect with.

7. Welcome Feedback

In every area of virtual existence, improvement comes from being open to feedback and tweaking your services to suit the needs of your clients. This includes store owners on WordPress. Find out what they like and what they don’t.

Helping you with the administrative tasks is not the only job of being a Virtual Assistant. An Online Personal Assistant can help you assist your business in various ways; one is helping you manage your people. Lots of VA are most skilled and technology savvy. They can be a great factor in increasing your efficiency in running your business.

Reliability
One of the abilities of the best Virtual Assistant is Reliability. It is the most important one, and it seems to be the most common. Clients outsource you and expect you to be always available to be their online personal assistant. Your clients trusted you and expected you to finish your task on time. You need to let the client know whats going on the assigned task, instituting how and when you should update them when they outsource you and also before you begin each new task. Being reliable and professional is necessary for this industry. Reliability is having good communication and keeping your clients updated.

Time Management
Another ability is using their time more effectively and practicing good time management skills. Most of the Virtual Assistant work in long hours and that is why it’s important to plan your tasks well. You’ll probably have numerous things to do in a day so plan ahead (leaving time for unplanned things to drop in) and schedule tasks for when you’re at your most efficient. Providing a calendar to all your assignments will surely help you.

Good Communication
Having good communication skills is one ability that will satisfy your client. A Virtual Assistant must inform the client how there is progressing, so it is very important to establish how and when to update them also when each new task had begun. If unforeseen circumstances cause a delay in your work, you email your client before your deadline passes to let them know when they can expect your tasks and why.
Online Personal Assistant are asked to do various things they have never done before and sometimes to do everything. To become an effective virtual assistant, you need to be resourceful and find the data yourself. Providing solutions and solving problems for clients is the whole point of becoming a virtual assistant. Be honest with your client about the extent of your abilities, and you will do well. You’re not supposed to know everything, but the best virtual assistant will inform clients when he never encountered a task before and reassured the client that he would be satisfied to find out what needs to be completed and get back to the client with the right answers.
The Online Personal Assistant should keep on learning and to be on top of trends and changes in both his industry and in the world of technology. He should have keen investigative skills. If his client wants him to use a new application to communicate with him, then he should quickly learn how it works.

Content is King–it’s a well-known fact. It’s the content that mainly decides if your message will eventually reach your prospects, and if your services/products will find buyers and users in the market.

In short, the very existence and success of your brand, and making it more exciting, depends on the content supporting it.

If the content is relevant, of a high quality, and peppered with the right keywords, at the right places, it will help your business find its feet and flourish.

No wonder, Content is called King even while there’s a high demand for effective and result-oriented content writers.

Why Content is King and what makes its use so vital?

Content matters for many reasons even as its clever use is critical.

Content Helps You:

1. Draw Visitors

Nowadays, most people surf to find what they could be interested in, and so offering information–through crisp and easy-to-understand language on the Internet–is the surest manner of drawing the targeted traffic to your business website.

In case you pepper your text with the words or phrases that the common users may use to get information through the search engines–like Google and Bing–your website will figure in the search results, with high rankings, perhaps, on the first pages.

2. Build Trust

Content helps build trust with your prospects. It may not be easy to sell your products or services sitting hundreds of miles away from your prospects.

The problem becomes acute when your prospects don’t even know you, and have no idea how good (or bad) your products and services are.

But quality and well-written content, gives you a chance to overcome this hurdle, and connect and build trust with your would-be buyers and prospects.

It helps you show your guests who you are, how you care, and why you care. Content helps you show to your site visitors that they are special and matter for you.

The result: your prospects begin to trust you even as this shows in the success and growth of your business.

3. Exhibit Your Expertise

When you offer high-quality content that’s related to the subject of your site, you not just draw your targeted prospects, you also show your proficiency in the field to those who matter for your business.

You inform your visitors that you are expert on the issue and know it inside out.

Your guests will obviously listen to you to improve their life, and follow your advice by using your services and buying your products.

The reality that most college students are facing when they graduate from school are either.

One.

They will not be able to find a job.

Two.

If they do find a job, it won’t be the one that they want to work at.

Which is why starting an internet business in their dorm room and working on it around their schedule is the best option for them.

Many go out and do part-time work, but that is really a waste of time.

Students would better off using that same amount of time to working on an internet business that will start bringing them in passive income.

There are 2 types of income that you can earn.

Active income- the amount you are paid for by the hour for being there.

Passive Income- money coming to you, whether or not you working or not!!

See the difference?

Your main goal in your career is to set up a business that allows you to earn MASSIVE passive income daily!!

This is what the schools aren’t teaching their students and it is a huge problem in our society.

Okay, now that you understand the difference between active and passive income.

Here are the 4 steps to starting your online business from your dormitory and living the internet lifestyle.

1). Target a market or niche.

2). Set-up a 1-page opt-in site.

3). Drive a lot of traffic to that site.

4). Monetize that traffic.

This is an outline of what your internet business should look like.

Now, let’s go little more into details here about each step.

Targeting a niche.

Do your research and find out what type of problems your classmates are facing in school or look to find a product or market that is being underserved.

Once you find it.

Go get a product or service that can solve that problem.

It’s really that simple.

Also, make sure that the market you choose is full of hungry prospects.

Because the market will always determine the niche that you choose to go into to.

After you find your affiliate product.

Buy a domain name and set up a 1-page site.

You will need to write up a short 12-page report that you give away to people who opt-in to your newsletter.

Your report must be of value to your prospect, because you want to build trust with them with this report.

Next, do videos to drive traffic to your site.

I would interview experts in your niche and then link your site in the resource box.

Start a Facebook group as well.

Write a few articles or share them in your newsletter.

Okay now.

The next thing is to start making money from all your previous efforts.

You should have already signed up with a ClickBank/Commission Junction and any other affiliate program.

It’s free too, so don’t worry about that.

I like to contact companies who don’t have an affiliate program and then help them create one and create a distribution channel from there.

Look, this is just an outline that any college student can use to get started.

Keep this in mind too.

This only cost you about 30$ to start and you can use the money from your sells to reinvest in growing it to 6 figures.